For 15 years, Edblad has been synonymous with clean-cut,
elegant Swedish jewellery design made of signature stainless steel from hand-drawn sketches.
Adding a brandnew line of handbags, scarves and accessory details in 2019,
the brand is breaking new territory – all while encouraging and empowering women to be themselves.
Founded on the vision of providing all women with accessible everyday luxury, Accessible
Cathrine and Hans Edblad founded their eponymous brand in the northern archipelago of Stockholm in 2006.
Succeeding in marrying their unmistakably sleek design with an affordable price point,
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they have gone on to build an accessory brand steeped in beauty, durability and wearability.
Today, Edblad is a cross-generational favourite among Swedish women.
“Our brand appeals widely and suits many, which shows in our customer base.
Mothers, 15-yearold daughters and older women all appreciate Edblad with the same affinity,
which is a rarity in the market,” says marketing director Sara Althini.
Throughout the design process and across collections, Edblad finds inspiration in strong women.
“With this summer’s collections, we want to encourage our customers to dare to be themselves and project confidence with their look,”
says Edblad co-founder and head designer Cathrine Edblad.
“We want our jewellery and accessories to be a way to enhance one’s personality,” she says.
Beyond this ambition, each season of Edblad’s products will feature a piece of the designation
Helping Hands – a selection of jewellery intended to help those in need.
The 2019 piece, the Me Bangle, will support Roks – the national organisation for women’s shelters and young women’s shelters in Sweden.
Expanding their core portfolio with a line of handbags, silk scarves and novel bag accessories such as changeable straps and charms,
Edblad is manifesting itself as a versatile quality accessory designer in the Swedish design market.
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