Filling in the Blanks

Fairly or unfairly, in those days casinos were sometimes compared to mousetraps.

Filling in the Blanks What a difference a few decades make. This is the age of the integrated resort—a less-than-sexy label with a powerful meaning.

As the term suggests, these resorts integrate gaming with scores of otherentertaining diversions: day clubs and nightclubs, bowling and golf, water parks and theme parks, manmade beaches, swim-up bars and so-called “experiential” attractions, as well as dining and retail, spas and pools, wonderful accommodations and other amenities that help to keep the customer satisfied, gratified and eager to return.

In short, it’s not about capturing your guests, but captivating them.

Think of Casino Style as your vision board, with plenty of ideas to help you up your game, mine more value from existing guests, entice new ones and operate at peak efficiency (without sacrificing the fabulous).

In a feature on so-called “super amenities,” Michael Vanaskie explains how these non-gaming attractions dazzle customers of all generations and entertainment persuasions.

Due to a 3 percent cap on new gaming tables in the jurisdiction, Melco reallocated 40 tables to Morpheus for the hotel’s debut. Even without new gaming capacity, Morpheus could still contribute up to 40 percent in revenue growth for City of Dreams, according to analyst Grant Govertsen of Union Gaming Asia Securities Ltd.

Bill Sokolic contributes an excellent feature on how to get your fair share of trade shows, conventions.

Filling in the Blanks Want to know about the latest food trends? Our experts define the fast-casual movement, and comedian George Lopez talks about opening his first restaurant, Chingon Kitchen, at a Southern California casino.

Filling in the Blanks What a difference a few decades make. This is the age of the integrated resort—a less-than-sexy label with a powerful meaning.

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