The hallmark of contemporary Swedish design is vital diversity.
The deeply rooted perception of excellent Swedish design with simple stylistic consistency is no longer taken for granted.
The conceptual process behind the final result is the decisive factor.
Designers are not tied down to one country, but work around the world, sharing international references and contacts.
This global outlook prompts designers to seek their personal roots, identity and craft – fulfilling a need for affiliation and continuity.
Small design-led businesses with unique identities are enjoying a renaissance
telling their own stories and producing their products locally on a small scale.
Several young designer collectives have emerged on the Swedish scene and helped to displace the highly individualistic trend of just a few years ago.
The international success of Swedish design is also due to the many bold manufacturers
who are willing to stake their futures on new young talents, yet without compromising on long-term quality.
Viable long-term developments are the biggest challenge of our day.
We have no other choice: everyone has to work for sustainable development.
Designers are a natural link between manufacturer and consumer.
They can influence the integration of social, environmental and economic aspects into a product’s design,
manufacture, marketing and communication.
Global warming is an actue problem.
Yet it also involves sustainability close to home: involving materials,
quality and having a society accessible to everyone.
Increasing numbers of manufacturers base their work on an environmental
policy that generates more added value and international competitiveness.
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