When they began their hunt for a casino of their own, Bill Pennington ran a slot manufacturing business and Bill Bennett had run the Mint on Fremont Street for Del Webb.
Parry Thomas, the banker and dealmaker who pieced together Las Vegas. Circus Circus Enterprises was to become one of the most successful businesses in the history of Las Vegas.
Operator Bennett was the anthesis of showman Sarno, who retained a suite onproperty and served as an “advisor” to the new team.
Sarno and Mallin were first and foremost developers. Bennett was a details guy, aware of every square inch of the property and the minutiae of the operations. Moreover, he had a clearly defined understanding of his customers and what they wanted.
The Lion Tamers Bill Pennington n families in a large, mid-market property.
In many ways, he saw this model as the future of Las Vegas. And he was right.
Almost immediately Bennett cleaned house, letting go many early employees, removing the alleged mafia influence from retail, retiring Tanya the Elephant and closing the risque.
Carnival shows (the latter proved pivotal;
by bringing in more conventional carnival games, Circus Circus became the first property in Las Vegas that gave the kids something to do while their parents gambled).
However, what defined the future of the gaming industry was the new team’s management. Physically, they put a ceiling over the tables so gamblers were not distracted by the show overhead.
The Lion Tamers Bill Pennington Sarno and Mallin were first and foremost developers. Bennett was a details guy, aware of every square inch of the property and the minutiae of the operations. Moreover, he had a clearly defined understanding of his customers and what they wanted.
The duo focused on slots and slot customers, reducing the number of tables and associated over-head and imposing lower betting limits, reducing the instability in revenue caused by a small number of high-limit players.
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